What is service advisor training and why should you consider investing in it? One sharp advantage is that with a good service advisor you can see an increase in sales made through the business. Plus you can actually gain more customers if your service advisor knows what to do!

The premise is simple. A customer comes in for service, they receive better than normal service, and they then share that information with friends. Whenever that other person needs service, you will have them come to your company. With the training of your service advisor you can ensure those customers always get the best service.

If the customer has been impressed by this service advisor they will refer their friends. Thus the benefits of free word of mouth advertising. Anyone loves to get free advertising, and it can succeed in bringing in more business to your company. Take advantage of it by getting a well-trained service advisor on your staff.

Since a service advisor was only seen as a person who would take orders and nothing else, there were a lot of sales that could have been lost. With a well-trained advisor you will find you can also gain a salesperson in that position. One who will see you earning more profits, and enjoying more business.

That’s right, your service advisor is actually a person who can be a salesperson too. They may be the main point of contract when dealing with customers. If they sell extra service, it will increase your profits and the customer’s happiness as well.

A good service advisor who helps out your customers will also increase the reputation of your business. It will again come down to receiving free advertising from those who were extremely satisfied. But, to do the job well they will need to be trained and learn how to deal with those customers.

In order for your service advisor to do their job well they will need to know how to handle three different types of customers. First will be the customer who needs service. Those people may be the easiest to make extra sales to, but only if your advisor has been trained properly.

Next will be the customer who is only calling about prices or services that are available. This will be when the proper training can really come through for you and your advisor. Knowledge and training used together will be able to talk this customer into your business as the place they should go.

They may just be calling to see if it’s a repair they will be able to do themselves. A trained service advisor will be one who can talk them into coming to the business, getting that checkup and getting the service all done at your business.

Finally, you have the customer whose car is already being serviced through a Automotive service trainer, but can be sold more service. This could be a very difficult sell for anyone. That person is already putting out money and most likely won’t be in the mood to spend more. A good Automotive service trainer would be able to point out much needed service and make the additional sale.